In a world saturated with messages and brands trying to please everyone, standing out is no longer an option — it’s a necessity. The talk “Love Me or Leave Me” offers a direct and provocative perspective on modern branding and defends one clear idea: the brands that truly connect are the ones with personality, conviction, and the courage to take a stand.
Led by ESIC professor Luca Dell’Oro, the session will explore concepts such as love branding, building brands with soul, omnichannel consistency, and the importance of creating genuine emotional connections with customers and communities.
With a dynamic, inspirational, and business-oriented format, the talk will combine strategic reflection, practical examples, and actionable tools for startups, SMEs, and personal brands.
What will be covered?
Why neutrality leads to irrelevance
Courage as a brand strategy
How to build memorable and consistent brands
Love branding beyond the buzzwords
Omnichannel strategies with a unique identity
About the speaker
Luca Dell’Oro has more than 35 years of experience in the business world. He graduated from Università Bocconi in Milan, holds an MBA from IMD, and is a Doctor Honoris Causa from the London School of Management. He has founded five companies and currently leads CIEC ONstart-up, an accelerator promoted by the Government of Catalonia and the City Council of Castelldefels. He is also a university professor specializing in strategy, branding, and entrepreneurship.