AIJEC and ESIC organized the talk “Love Me or Leave Me. Because if a brand doesn’t make people uncomfortable, it doesn’t matter”, a session focused on building authentic, distinctive brands capable of creating a real connection with their audience.
The presentation, led by Luca Dell’Oro, professor at ESIC, invited attendees to reflect on the importance of brand identity, positioning, and consistency in an increasingly competitive environment saturated with impacts.
During the session, concepts such as love branding, differentiation, and emotional connection with the audience were discussed. Through practical examples and real case studies, participants explored how to turn a brand into a tool for positioning and business growth.
The event, held at Networkia Diagonal, brought together AIJEC members interested in marketing, communication, and business strategy in a new training and knowledge-sharing session promoted by the organization.