Fluidra’s Executive Chairman, Eloi Planes, took part in a new AIJEC event where he shared his entrepreneurial journey and his vision on leadership, growth, and international expansion. The session brought together young business leaders eager to learn firsthand from one of the most prominent executives in the Catalan business landscape.
During the discussion, Planes reviewed Fluidra’s evolution from a family-owned company to becoming a global leader in the pool and wellness industry. Throughout this journey, he highlighted the importance of maintaining a long-term vision, continuously investing in innovation, and building teams capable of supporting the organization’s growth.
One of the key topics addressed during the session was the merger with the U.S.-based company Zodiac, a strategic operation that strengthened Fluidra’s international presence and consolidated its global leadership position. Planes emphasized that the success of such processes depends not only on financial results but also on the ability to integrate corporate cultures, talent, and shared objectives.
The executive also reflected on the value of specialization and deep industry knowledge. In this regard, he stated that if he had to start over, he would invest in the swimming pool industry again, convinced that the best opportunities are often found in sectors where expertise and experience can generate a distinctive competitive advantage.
Throughout the event, Planes shared insights on leadership, decision-making, and corporate governance, as well as on the importance of building companies that can endure over time. According to him, creating solid structures and fostering a strong corporate culture are essential to ensuring the continuity of business projects beyond the individuals who lead them.
The session concluded with an interactive Q&A, during which attendees discussed topics such as international expansion, innovation, talent management, and the main challenges companies face in an increasingly global and competitive environment.
With events such as this, AIJEC continues to promote spaces for learning and dialogue with leading business figures, bringing inspiring experiences closer to young entrepreneurs and contributing to the strengthening of Catalonia’s entrepreneurial and business ecosystem.