Joaquim Uriach was the protagonist of the latest #DinarExperiènciaAIJEC, held on Wednesday, November 12, a meeting that brought together more than 50 AIJEC members and that allowed young entrepreneurs to learn up close about the almost two-century history of one of the longest-running and most admired family companies in the country.
Uriach, founded in 1838, has evolved from a small drugstore in El Born —where Joaquim’s great-great-grandfather sold medicinal roots and plants— to become an international group leader in natural health and number 1 in Europe in OTC products (over-the-counter medicines). All of this, thanks to a journey marked by the roots, long-term vision and adaptability of six generations.
During the lunch, Joaquim Uriach —member of the fifth generation, former president of the Uriach Group and prominent figure in the business, cultural and educational fields— explained how each generation has left its mark. His father, a pharmacist, already committed to research and development in 1958 to give “meaning” to the project. Joaquim’s generation promoted the strategic focus, professionalization and internationalization, as well as the shift towards natural OTC products, which today are the main driving force of the group.
One of the key aspects he highlighted was the governance model adopted from the 2000s: professionalizing the Board of Directors by incorporating independent profiles and separating the CEO from the family. A rare decision at the time that reinforced the company’s solidity and international competitiveness.
Regarding the sixth generation —made up of 12 members including children and nephews—, Joaquim explained that none of them currently works in the management of Uriach. Not by distance, but by criterion: “Family businesses should not be a sofa to sit on, but a springboard. Each one must build their own path so that, when the time comes, they can contribute with responsibility and their own perspective”. Being a shareholder, he stressed, is a commitment, not a privilege.
Throughout the Lunch, he also shared the lessons he repeats most in his advice to family businesses. There are no magic formulas, but there are two essential pillars: assertive communication and respect. And, above all, to do things with meaning. “If you only think about making money, you are on the wrong path. Things have to be done with passion and dedication,” he assured.
The meeting showed that Uriach’s longevity is not the result of chance, but of a combination of vision, coherence and a business culture capable of evolving without losing its essence.