The assembly hall of the Universitat Abat Oliba CEU hosted a talk aimed at marketing students, combining inspiration, real-world business insight, and future opportunities. The session began with a presentation of AIJEC (Association of Young Entrepreneurs of Catalonia), where its role as a platform for support, networking, and training for young people with entrepreneurial ambitions was explained. The manager, Jesús Ruiz, highlighted the importance of building a strong network of contacts and continuously learning in an increasingly competitive and changing environment.
Luis Puig shared his professional experience, explaining the beginnings of his career, the challenges he faced, and the key decisions that shaped the growth of his legal and real estate projects. With an approachable tone, he emphasized the importance of resilience, adapting to market changes, and the ability to identify opportunities.
The talk concluded with a Q&A session in which students showed interest in topics such as entrepreneurship, innovation, and the practical application of their studies. The event conveyed a clear message: marketing is not just a tool, but also a gateway to the business world.
Throughout the academic year, other sessions are being held at Abat Oliba schools and other institutions.