To celebrate this Sant Jordi day, from the AIJEC we recommend some literary proposals written by our members. Manuals on business strategy, entrepreneurship, innovation, marketing and communication, corporate social responsibility… Lectures are all inspiring to help us clarify ideas or devise new projects.
Albert Bosch | The explorer of the future
Albert Bosch’s free darrer deals with the tendencies and attitudes that are necessary to lead the future, based on the metaphor and analogy of the figure of the explorer, as a person who was willing to explore the lands that he most like. We are not discovered or mapped, we know that there were many cliffs and uncertainties, but also many opportunities, new connections and intense experiences. Viure per feel-se viu; Esperit d’aventura; The value of the trip i Pablo Pineda: Being different is a value. (What really matters) are the other books written by Bosch. They all have in common the development of concepts about key attitudes in personal and project leadership. [+]
Lluís Feliu | Tarannà entrepreneur
Tarannà entrepreneur Feliu ens draws a basis of marketing to the supply of everything with the objective of learning to apply communication and marketing techniques to the real world, in any situation, whether professional or personal. This terrifies the most important projects that he has seen firsthand, both in the application of marketing strategies, sometimes innately, sometimes in a premeditated way, which he has gained after his experience as the director of a marketing agency. I am a professor of the subject. [+]
Pau Garcia-Mila | 133 lessons in 1 minute
Do you know how to get the cheapest flights to avoid vacations? Or how to prevent a password from being stolen? Or who will be the most in-demand professions in the future? Do you know how to find free designs? Or how to start your own business in the simplest way? Pau Garcia-Milà offers the answer to all these questions and more. IN 1 MINUT is an online content channel that will accumulate more than 200 million views in its first 18 months of life. You have an idea (Però encara no ho saps); You are a great communicator; Everything is perfect and optimistically they are among the books written by Pau Garcia-Milà. [+]
Jorge Mas | Retail Power
How to react after a fall from sales? What happens in moments of adversity? How to keep your business open? It is easy to become paralyzed by events, but there are many things to do to overcome the situation. Jorge Mas draws up a decàleg of 50 actions to fight against adversity and uncertainty in the retail sector. Retail Power is an optimistic book, which gives oxygen in moments of confusion. Why some stores sell and others don’t: Why some stores sell and others don’t in the digital age; Boqueria Gourmand and Barcelona Gourmand are the other books published by Mas. [+]
Alexander Phimister | The book of innovation. Practical guide to innovate in your company
Together with Albert Torruella, Alexander Phimister wrote this practical guide to help establish a company’s innovation strategy. How is an innovation department organized? Why is it important to innovate for the new company? Who profiles to hire and who qualifications does the head of the department need to develop? More than 30 experts and innovation managers provide their knowledge and experience to answer these and other questions that anyone responsible for the future of a company must answer. [+]
Cristian Rovira | Competitive Social Responsibility
The former president of AIJEC, Cristian Rovira, offered in this book the claus and to create a company that makes baby with feina. Both examples and cases of success promote a new type of company and a new corporate responsibility, but this is not only to offer a service to the community, but rather to become more competitive. That is to say, it is about promoting actions that benefit society not only because it is something that is left behind, but because it is the best way to obtain good business results and be more competitive. [+]
Santi Tarin, Jesús Ruiz and other authors | Without values there is no excellent management
This book brings together original articles of 27 important figures from the world of Spanish organisations. The authors reflect and explain first of all the six experiences of success and excellent management through values such as commitment, humility, respect, effort, sustainability and ethics. Santi Tarin or Jesús Ruiz, manager of the AIJEC, participate together with related figures such as Pedro Nueno, professor of the IESE, Isaías Táboas, former president of Renfe, Raquel Alastruey, magistrate of the Provincial Court or the former minister Josep Piqué . [+]