AIJEC and ESIC organized the talk “Love Me or Leave Me. Because if a brand doesn’t make people uncomfortable, it doesn’t matter”, a session focused on building authentic, distinctive brands capable of creating a real connection with their audience. The presentation, led by Luca Dell’Oro, professor at ESIC, invited attendees to reflect on the importance…

The president of AIJEC, Vicenç del Mar, has taken on a vice presidency at Foment del Treball in the new leadership term headed by Josep Sánchez Llibre, who this Monday was re-elected president of the Catalan employers’ association for a new four-year mandate. Del Mar succeeds Ruben Sans in the position, thereby reinforcing the continued…

AIJEC, the Cercle Cecot Joves Empresaris, and a delegation of young entrepreneurs from Confindustria Lecco e Sondrio, a leading Italian business organization in its region, held a joint networking event to share experiences, build connections, and strengthen ties between business ecosystems. The event, held at Red Fish Barcelona, brought together young business leaders from Catalonia…

Former professional player and current entrepreneur Marc Gasol headlined a new edition of AIJEC’s #DinarDeFutur in a conversation with journalist and board member Víctor Costa. During the event, Gasol shared reflections on leadership, teamwork, competitive pressure, purpose, and his transition from elite sports to the business world. With an approachable and honest tone, Gasol revisited…